IWC is now providing an avenue for its clients to mix and match the material, dial, and strap of the Portuguese Chronograph. “Our new individualisation service enables clients to become actively involved in the design process of their watch. They can assemble their favourite version of the Portugieser Chronograph using an attractive choice of case materials, dial colours, and straps. Unlike with an online configurator, different combinations of materials and colours can be tried out directly on the wrist, turning the individualisation process into an exciting and memorable experience,” according to Christian Knoop, Chief Design Officer at IWC.

Clients can choose between a stainless steel case or an 18k gold case as the base of the watch. For dial, IWC has made available 16 colors. For the strap, there is a wide selection of calfskin and alligator leather, TimberTex and rubber straps, and a bracelet option.

Upon the final selection of the client, the watch will be put together and will be delivered to the client after approximately 3 weeks. The individualized watch is differentiated from the production watches with a small “I” in a circle, placed in the small seconds subcounter at 6 o’clock.

The individualization will initially be available at the flagship boutiques in Dubai Mall and Shanghai Taikoo Hui Mall.

IWC is available in the Philippines through its boutique in Greenbelt 5 and within Lucerne stores in Shangri-La Mall, BGC, and Solaire.