IWC Launches Individualization Services for Portugieser Chronograph in Dubai and Shanghai

IWC is now providing an avenue for its clients to mix and match the material, dial, and strap of the Portuguese Chronograph. “Our new individualisation service enables clients to become actively involved in the design process of their watch. They can assemble their favourite version of the Portugieser Chronograph using an attractive choice of case materials, dial colours, and straps. Unlike with an online configurator, different combinations of materials and colours can be tried out directly on the wrist, turning the individualisation process into an exciting and memorable experience,” according to Christian Knoop, Chief Design Officer at IWC.

Clients can choose between a stainless steel case or an 18k gold case as the base of the watch. For dial, IWC has made available 16 colors. For the strap, there is a wide selection of calfskin and alligator leather, TimberTex and rubber straps, and a bracelet option.

Upon the final selection of the client, the watch will be put together and will be delivered to the client after approximately 3 weeks. The individualized watch is differentiated from the production watches with a small “I” in a circle, placed in the small seconds subcounter at 6 o’clock.

The individualization will initially be available at the flagship boutiques in Dubai Mall and Shanghai Taikoo Hui Mall.

IWC is available in the Philippines through its boutique in Greenbelt 5 and within Lucerne stores in Shangri-La Mall, BGC, and Solaire.

Business Leaders and their Watches (Most Liked Posts)

For the past year, Watch Manila has been identifying the watches of the men and women who lead Philippine business scene. We look back at the most liked posts of business leaders and their watches.

Jaime Augusto Zobel De Ayala

Jaime Augusto Zobel De Ayala (Rolex Explorer and IWC Portuguese)

Jaime Augusto Zobel De Ayala has just recently relinquished his post as the President and CEO of Ayala Corporation, one of the largest and oldest conglomerates in the Philippines and in Southeast Asia. Currently, he has stepped back to a more relaxed role as Chairman of Ayala Corporation.

Jaime has been seen wearing different watches. So far, Watch Manila has identified a Rolex Explorer 39mm (Mk I), Rolex Air-King, an IWC Portuguese, and an Audemars Piguet Royal Oak.

The first ever post of Watch Manila features Jaime Augusto Zobel De Ayala wearing his Audemars Piguet Royal Oak.

Fernando Zobel De Ayala

Fernando Zobel De Ayala and his Patek Philippe Nautilus

Fernando Zobel De Ayala ascended to the position of President and CEO of Ayala Corporation on April 2021 after his older brother Jaime Augusto Zobel De Ayala stepped down. Ayala Corporation has business interests in real estate, banking, telecoms, energy, and infrastructure among others.

In the image, Fernando is seen wearing the much coveted Patek Philippe Nautilus. The current iteration of the plain steel Nautilus (ref. 5711) has been discontinued earlier this year. A limited run of green ref. 5711s have been introduced at the recently concluded Watches and Wonders.

Felix Ang

Felix Ang and his IWC Portuguese Perpetual Calendar

Felix Ang is the President of Auto Nation Group, the general importer and distributor of Mercedes Benz vehicles, parts, and accessories in the Philippines. Aside from this, Felix is also responsible for the presence in the Philippines of Jaguar, Land Rover, Dodge, Chrysler, Jeep, Harley-Davidson, among others.

Felix has been seen wearing an IWC Portuguese Perpetual Calendar IW5021. The IWC features a moonphase, date, month, day, and a perpetual calendar which doesn’t need to be adjusted until the year 2100.

Carmen Jimenez-Ong

Carmen Jimenez-Ong and her Patek Philippe Aquanaut

Carmen Jimenez-Ong is the CEO and Founder of Menarco Development Corporation. Her first project, the Menarco Tower, is known as the healthiest building in Southeast Asia and is certified gold in both LEED and WELL. Carmen is the daughter of one of the owners of GMA Network, Menardo Jimenez.

Carmen is seen wearing one of the earlier versions of the Patek Philippe Aquanaut. The Aquanaut was launched by Patek Philippe in 1997. The case was inspired by that of the Nautilus.

Alice Eduardo

Alice Eduardo and her Rolex Daytona

Alice Eduardo is the President and CEO of Sta. Elena Construction. Alice is often referred to as the “Woman of Steel”. Her company is responsible for the foundations of several landmarks in the Philippines such as the SM Mall of Asia, Solaire Resort and Casino, City of Dreams Manila, among others.

Alice has been seen wearing a Rolex Daytona and a Richard Mille RM07. The Rolex of Alice in the image above is the so-called Rolex Daytona “Panda” due to the design which resembles in some way the color scheme of a panda. This is one of the most difficult models to get from Rolex.