Alice Eduardo: Master of Time
A respected leader in business, Alice Eduardo is the President and CEO of one of the largest construction companies Sta. Elena Construction and Development Corporation. She is also fondly called as the “Woman of Steel” in reference to her involvement in the construction industry.
What many people do not know is that one of the key pillars behind her success is her mastery of time. This mastery of time and her love for machines is manifested through her vast collection of timepieces. Alice was gracious enough to share with Watch Manila some of her favorite timepieces.
Before we take a peek at some of her watches, let us first understand how Alice has commanded time to be on her side.
Master of Time
Most of the people usually deal with the struggle of work-life balance. This, however, is not the case with Alice. Instead of drawing a fine line between work and life, Alice strives to harmonize both. This is how she manages to exceed both the strong demands of work and family life.
Aside from being a full-time boss at Sta. Elena, Alice is likewise a hands-on mother to her wonderful children. Furthermore, Alice makes sure to have breakfast daily with her parents. Weekends are usually reserved for bonding with her children, her parents, and her siblings with their families.
Her close relationship with her family fuels her with positive energy to hurdle her work throughout the week. This is why Alice is laser-focused when she’s working, resulting to success. Her business success, in turn, allows her to spend more quality time with her family. The cycle which Alice has created is one worth emulating as both work and family do not sacrifice for each other.
When the world was hit with the COVID-19 pandemic, Alice gave an even greater emphasis on family bonding and quality time. Alice knows that time is something which you can never buy. And this is why she makes sure to give time and prioritize the people and the things that really matter in life.
To be constantly reminded of how precious time is, Alice has steadily collected a handful of fine timepieces.
Beginnings of her Collection
As with many watch collectors, Alice Eduardo’s first notable and expensive watch was a Rolex Datejust in two-tone. The Datejust was the standard go-to watch for business leaders from the 1980s up to the 2000s. Not long after, Alice purchased a gold Rolex Datejust in a President bracelet. Next, Alice moved deeper into the world of watches as she purchased a Patek Philippe Nautilus and a Patek Philippe Aquanaut.
By the late 2000s, Alice’s watch collection was already notable. This is the time when she stumbled upon a then little-known brand called Richard Mille. Alice recalls that when she first saw a Richard Mille watch in a boutique window in Singapore it was “love at first sight”. She describes the watch design with the brand’s tagline “a racing machine on the wrist”. Alice then entered the store to try on the RM-07 which she initially expected to be heavy. To her surprise, the watch was very light. Not long after she visited Singapore, Alice purchased her first Richard Mille, the RM-07, in the brand’s boutique in Beverly Hills.
The RM-07 would soon be joined by several other Richard Mille models, including the RM-037 and the RM-067. Her love for the Richard Mille watch brand has led her to become friends with Mr. Richard Mille himself and his family. In fact, during one event which Mr. Mille hosted in Paris, he confided to Alice that the RM-023 is so “you”. Eventually and unsurprisingly, Alice purchased the watch.
Alice also adores her other watches aside from Richard Mille. Among her other favorites are her Rolex Daytona, Patek Philippe Nautilus, and Patek Philippe Aquanaut. She also has watches from other well-loved brands such as Cartier, Audemars Piguet, and Roger Dubuis, among others.
Lessons in Buying Watches
Considering her extensive experience in collecting watches, there are three lessons which everyone can learn from Alice when buying a watch: 1. You must like the watch; 2. Buy to commemorate; and 3. Always remember that the most important thing the watch represents is time itself.
When you buy a watch, you have to keep in mind that you will be the one using it. As such, you have to make sure that the watch is comfortable and is visually appealing to you. The watch you purchase will accompany you for a long time and it is important that you choose a watch which you like and not what others like.
Alice is one who believes in commemorating certain milestones with watches. She points out to several watches in her collection which represented some of the major projects which she closed. You may also purchase a watch to commemorate the birth of a child or an important anniversary milestone. At times, you do need to remind yourself of what you’ve achieved so far in life and a timepiece serves as a great reminder.
Lastly, Alice knows that all the watches she’s accumulated are merely reminders of God’s gift of time. While we can appreciate the beauty, the craftsmanship, and the complications of a timepiece, we always need to be reminded that the biggest value in watches is what it ultimately represents: time itself and how we spend it.
Alice Eduardo is a truly inspiring woman. With time on her side, Alice continues to work on her projects and dream even bigger. Alice lives by the quote “if you are willing to work hard, you can achieve anything. No structure is too grand, or task too difficult. No dream is out of reach.” Alice is living proof that hard work coupled with the understanding of time pays off.
A version of this story was published by ABS-CBN.